Not comparable to anything else out in the alternative market at the moment...
A soul-searcher with a talent for making impeccably eclectic music...
He should be marked as one of the more important artists to watch...
Bloom’s Taxonomy is the first solo project of London based multi-instrumentalist William Fraser. Eschewing convention when it comes to musical production and performance, his unique sound combines striking organic and electronic textures to create atmospheric avant-garde soundscapes and sonic works of art. Seeking to continue the tradition of electronic pioneers such as Aphex Twin, Boards of Canada, Brian Eno and Four Tet, Fraser aims to take both the genre and music forward in new and exciting directions, while retaining a humane and intimate nature. Fraser’s live performances incorporate live looping and sampling and elaborate projections to create a vivid and transportive live experience.
After the EP Bitter Lake and the subsequent four singles in 2020, William Fraser, aka ‘Bloom’s Taxonomy’ is ready to release his first full length album, Foley Age. Emerging from London’s underground electronic ambient scene, his brand of cinematic, introspective music now has a growing fanbase around the world. With no label support, the first three singles from the release, Mount Bromo, Imaginary Angles and Locked In have developed a steadily growing audience of thousands in over 90 countries.